Laptop in a field showing the Open Geospatial Carbon Registry logo

OGCR -
Operator
Platform

  • Product design
  • Environmental
  • Data Visualization

An operator platform that transforms complex soil monitoring and carbon farming data into guided workflows and actionable insights for farmers and land managers.

Client
Master Thesis - SUPSI
With
Maji UX Studio - OGCR Consortium - Horizon Europe
Role
Junior UX/UI designer
Year
2026

Context

Carbon farming brings together agriculture, environmental science, geospatial data and emerging carbon certification systems. OGCR is developing an open digital infrastructure to monitor and verify soil carbon across Europe. Within this ecosystem, the Operator Platform is the farmer-facing layer where land managers plan, execute and monitor carbon farming activities. My thesis focused on translating this technically complex infrastructure into a usable product experience for farmers and land managers.

OGCR ecosystem: operator platform connected to registry, marketplace, verification and the geospatial data cube

Challenge

How can a technically valid carbon farming system become understandable, useful and actionable for the people managing the land?

Existing carbon farming systems are often built around traceability, compliance and scientific validity. Farmers, however, make decisions based on different factors: economic viability, operational effort, timing, risk and confidence in expected outcomes.

Research and Insights

The research combined desk research with field immersion through workshops, interviews, and surveys to build a comprehensive understanding of farmers, their practices, and their needs.

Research insights: farmers do not identify with carbon farming; more data does not mean better decisions; trust is part of the UX

System Flow

The Operator Platform is the lifecycle layer of OGCR. It sequences the work — farm overview, sampling, laboratory results, insights — so operators can plan, sample and monitor without facing the full registry architecture.

Workflow: Farm overview, Sampling overview, Parcel, Sampling, Laboratory results, Insights and Scenarios

Principles

The research shifted the product direction from a primarily compliance-oriented tool towards a guided, decision-support experience based on the following design guidelines:

Principles: Accessible, Actionable, Transparent, Parcel-based

Design system

OGCR design system overview: brand and surface colour tokens

Interface

The OGCR interface transforms complex soil and carbon data into a clear workflow for farmers and operators. The screens guide users from managing parcels and collecting field data to analysing results, exploring environmental insights, and comparing possible carbon farming scenarios.

My Farm dashboard with parcel map, tasks and peer performance Sampling overview with parcel status on a satellite map East Field sampling-plan settings Insights dashboard with SOC metrics, map and trend chart

Digital Product

One product, two contexts.

The desktop platform is designed for deeper analysis and decision making, giving operators an overview of their parcels, soil data, laboratory results, and carbon farming scenarios.The mobile experience brings the workflow into the field, supporting users while collecting and reviewing data directly on site.

Desktop: Plan, Manage, Monitor, Analyse — Sampling map of East Field Mobile: Navigate, Sample, Document, Capture evidence — field sampling map

User Validation

The prototype was tested with a farmer to evaluate usability, clarity, and decision-support potential.

Hands writing field notes next to a laptop Photographing a soil sample with a smartphone in a crop row Using the Insights dashboard on a laptop outdoors Using the Insights dashboard on a laptop outdoors

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