Two Colab iPhone screens: splash with handshake-heart logo and welcome with yellow smiley

Colab

  • Digital Product
  • UX/UI
  • Brand Identity

A digital platform connecting impact-driven professionals through shared values, skills, and ways of working.

Client
Designing Digital Experiences - SUPSI
With
Felicia Ghercoali - Emma Baumhoeler - Zheng Chen - Lara Rodrigues Ristic
Role
Concept - UX/UI Design - Branding
Year
2024

Concept

Colab is a digital platform designed to connect small impact-driven organizations and freelancers through meaningful collaborations. By matching individuals based on their working styles, complementary skills, and values, Colab goes beyond traditional CVs and portfolios. The platform fosters compatibility, trust, and smoother onboarding processes, while empowering solopreneurs and teams to work together more effectively while supporting socially conscious and purpose-driven projects.

Colab app icon on an iPhone home screen

Mission

The mission was to design a more flexible and human approach to professional collaboration, connecting an international community of impact-driven professionals through flexibility, relationships, innovation, and empowerment. Our goal was to make finding collaborators feel less like hiring and more like finding the right people to build something meaningful with.

Work chemistry illustration with Goal, Methodology and Impact cards

Research Insights

Through desk research, surveys, benchmarking, and user interviews, we explored how people currently find and work with collaborators. The research showed that the biggest challenges are about alignment, communication, trust, and expectations.

User definition cards and a colour-coded collaboration journey map

Key Insights

We identified that the main challenges in collaboration are not related to skills, but to alignment and communication. Most existing platforms focus on showcasing portfolios, skills, and availability, overlooking what truly makes teamwork successful: shared values, compatible work styles, and clear communication habits.

  • Profile

    International

    Consultant / startup

  • Traits

    Deeply values-driven

    High fluency in digital tools

  • Location

    Remote / Co-working

    Dispersed teams

  • Collaboration

    Work solo or in teams, depending on

    project scale

Target Users

Colab is designed for impact-driven professionals who want their work to create a positive difference. They typically have an international mindset, strong digital fluency, and experience working independently or across distributed teams. Rather than belonging to a single profession, they share a common motivation: to collaborate with people who care about the same things.

Personas Lea and Vivienne around a values radar chart

Visual identity

COLAB visual identity: logo, PP Neue Montreal type, colours and icons

Digital product

Colab turns the idea of work chemistry into a guided journey from self discovery to meaningful connection. Users build their profiles at their own pace through curated questions, prompts, quizzes, and optional audio answers, creating the foundation for more accurate matches.

The dashboard brings together community insights, events, and collaboration opportunities, while the Community page helps users discover compatible people through thematic areas and detailed profiles. Personality and working style comparisons make each match more transparent.

When users find a potential collaborator, they can easily arrange a digital coffee date through shared availability, with meeting details and icebreaker suggestions helping turn a digital match into a real connection.

Profile Building
Dashboard
Calendar
Matches

Next Steps

Future iterations focus on strengthening relationships after a collaboration, giving teams practical toolkits to stay aligned, and opening the platform to community-led events — so Colab can support not only matching, but the work that follows.

Next steps: user testing, connect again, collaboration toolkit, host your own event
Colab questionnaire on a phone: Your résumé didn't tell us you're hilarious

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